Microsoft Dynamics CRM Oklahoma City Thunder Success Story

Increasing Net Promoter Scores (NPS) of 91.2% — NBA average is only 40%

OKC Increased ability to connect with its fans

Oklahoma City Thunder is a successful American professional basketball franchise who plays in the Northwest Division of the Western Conference of the National Basketball Association (NBA). Formerly the Seattle SuperSonics, the team relocated to Oklahoma City, Oklahoma in 2008. As the SuperSonics, the team qualified for the NBA Playoffs 22 times, won their division six times, and won the 1979 NBA Championship. Continuing its legacy of success, in Oklahoma City, the Thunder qualified for their first playoff berth during the 2009–10 season, followed by winning their first division title as the Thunder in the 2010–11 season, and their first Western Conference championship in the 2011–12 season.

With Hitachi Solutions, OKC is able to:

  • Score a soaring “overall customer experience” customer satisfaction scores
  • Increase Net Promoter Scores (NPS) of 91.2% — NBA average is only 40%
  • Rank as #1 NBA client for two consecutive years (top NBA team in overall fan experience)


Oklahoma City Thunder Microsoft Dynamics CRM Success Story

Dynamics CRM has dramatically increased our ability to connect with our fans and ehance the overall customer experience…it’s a slam dunk for any business!

Scott Loft, Vice President Ticket Sales, Rentention & Database Operations, Oklamhoma City Thunder

Oklahoma City Thunder Logo