Microsoft Dynamics CRM Blue Cross and Blue Shield of Louisiana Success Story
Enhanced process tracing of business flow activities
Founded in 1934, Blue Cross and Blue Shield of Louisiana is Louisiana’s oldest and largest health insurance company. The company’s mission is to improve the lives of Louisianans by providing health guidance and affordable access to quality care.
With Hitachi Solutions, BCBSLA is able to:
- Providing insight into the performance of its sales and marketing efforts
- Efficiencies in call centers including higher rates of first-call resolution
- Data on a single system has provided leadership with a greater understanding of relationships across business divisions