Microsoft Dynamics CRM AgFirst Success Story

Save over $2 million versus stand-alone implementation alternatives

Maintain customer-satisfaction levels while growing in size

AgFirst provides funding and back-office services to agricultural associations, which provide financing to more than 80,000 farmers, ranchers, and agribusinesses across 15 states in the eastern United States and Puerto Rico.

With Hitachi Solutions, AgFirst is able to:

  • Obtain a 360-degree customer view of customers, which promotes high customer-satisfaction levels.
  • Liberate salespeople to spend more time with customers and prospects with enterprise wide access to customer data
  • Utilize Microsoft Dynamics CRM actionable intelligence to improve marketing efficiencies, leading to a 12% reduction in advertising spend



AgFirst Dynamics CRM Success Story

Not only did Microsoft Dynamics CRM give us the ability to define our core line-of-business application, but it also gave our affiliate Associations the ability to add and change fields and attributes so they could configure it for their own ways of doing business. It was ideal for our business because we didn’t have to pick winners or losers. Everyone could adapt it as they saw fit.

Mike Craft, CRM Product Manager, AgFirst Farm Credit Bank

AgFirst Dynamics CRM Success Story